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Tips for motivating brand advocates to share

You know that your advocates love your brand and that one of the most powerful ways to market you brand is to inspire others to tell your story. The question is, will it really work? Will your...

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Which Advocates Can You Really Trust?

Social media has opened up the floodgates for people to talk about their brand experiences. Before Facebook and Twitter, whenever consumers had a particularly positive or negative brand experience they...

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How to Not Fail with Instagram Ads by Leveraging Brand Advocates

A couple weeks ago we posted an article about Instagram ads, what it would mean for brands and how millennials might react. Last week Instagram finally announced what the ads would officially look like...

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11 Tips for Turning Advocates Into Elves This Holiday Season

With the holidays around the corner, holiday campaigns are in full swing. This season 40% of holiday shopping will be taking place online and overall sales are predicted to total over $602B. By turning...

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Advocates vs. Advertisements: Do You Know What’s Driving Your Holiday Sales?

Sonos recently released a commercial for new multi-room, wireless home audio speakers with the tagline “watch your room fill with music”. The commercial showed a room becoming illuminated in a blue...

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5 Tips For Working With the 5 Different Types of Advocates

When it comes to working with influencers and advocates – brands have a variety of options: customers, employees, bloggers, partners, and social influencers. While all of these advocates are different...

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Love Your Advocates? Don’t Forget To Thank Them

This Valentine’s Day tell your advocates how much you care about them. Check out these ideas below or view our thank you ebook for even more ideas. The post Love Your Advocates? Don’t Forget To Thank...

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Dallas Advocate Marketing Rockstar Tour [Wrap-Up]

On July 23rd, the Advocate Marketing Rockstar Tour headed to Dallas to chat about Advocacy Marketing with experts from AT&T, Fossil, ReachLocal, and SASI. The event brought together over 50...

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How TripIt Empowers Employees through their Employee Advocacy Program

Jess Skelton, Manager of Social Media & Content Marketing at TripIt from Concur, joined us for a webinar to discuss how her team empowers employees to amplify their awesome culture. TripIt’s...

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